Share the Trail
Share the Trail is an ongoing campaign for Rails-to-Trails Conservancy, overhauled in 2017. The characters were based off of a purchased set of vector illustrations but have been expanded upon greatly over the years.
I worked hand in hand with a video production company to supply them with the vector elements used for the award winning videos sampled below, as well as the initial storyboards and continual art direction throughout the process. Additionally I have created a full suite of graphics that we provide to trail partners across the country.
Other Rails-to-Trails Work
Below is a small sampling of assets and materials created for various events and campaigns throughout my time at Rails-to-Trails Conservancy.
Celebrate Trails Day, formerly known as Opening Day for Trails, is a day for trail enthusiasts to get out and express their love for our shared public pathways. I create assets to use for our own promotion, and to be distributed among hundreds of trail partners nationwide for their use as well.
