Great American Rail-Trail
The Great American Rail-Trail is an ambitious project spearheaded by Rails-to-Trails Conservancy to complete and connect 3,700+ miles of contiguous trail, spanning between the west coast of Washington state and Washington, D.C.
As the lone designer at Rails-to-Trails Conservancy, I worked hand in hand as a lead liaison with our branding agency for the development of a bold new brand to represent the project, including intake sessions, market research, concept development and revision of creative assets, and development of the brand guidelines.
In May of 2019, the brand was launched in a nationwide campaign including live-streamed events in six states along the route for which I developed a large swath of event and campaign materials. Since then, the Great American Rail-Trail has been Rails-to-Trails Conservancy’s most visible project with considerable press and public attention. It has reequired continual development of materials and assets that maintain the brand authenticity while staying fresh and engaging.
A sampling of the collateral developed support of the Great American Rail-Trail route reveal and. brand launch in May, 2019.
As seen on NBC's Today Show
These pages represent the portions of the Great American Rail-Trail Brand that I completed in-house.
